Safilo will take the place of Allison and the new global licensee for the Moschino and Love Moschino brands, starting in January 2018. The agreement covers prescription eyewear and sunglasses and expires in December 2025, with an option for renewal. Safilo has also announced the renewal of its license with another Italian fashion company, Max Mara. Under the extended contract, Safilo will design, manufacture and distribute optical frames and sunglasses under the Max Mara brand name until Dec. 31, 2023. The partnership between the two companies, which share the Italian heritage and an emphasis on craftsmanship, dates back to 1997.