Alain Afflelou's revenues for the first quarter ended July 31 totaled €29.2 million, up 17.3 percent from the previous year. Like in the previous financial year, major factors were again the sale of exclusive products, which rose 60.8 percent to €7.4 million, and the opening of 183 new stores over the past year.
Franchise revenues rose by 22.9 percent to €22.3 million, while revenues from the group's own stores increased by 2.2 percent to €6.9 million. Of these, Alain Afflelou's original retail network brought in €5.5 million, while the former Carrefour Optique network brought in €1.1 million.
Sales in France dipped by 2.3 percent on a comparable basis, mainly due to poor climatic conditions in July, while the Spanish network's sales increased by 38 percent thanks to the new store openings, or 28 percent on a comparable basis. Seven new Alain Afflelou stores opened in France during the quarter, comprising three new stores and four former Optique Carrefour stores, and two new stores opened in Spain. Two former Optique Carrefour stores in Lormont and Bourges left the group.
The first two Plurielles Opticien stores opened in Bordeaux on June 24, with 28 other stores due to open before the end of the year. Many of them will be converted from the former Optique Carrefour format. As previously reported, Plurielles Opticien offers three fixed prices on a collection of 800 frames, providing major discounts according to the number of frames purchased.
Meanwhile, Afflelou has launched a new promotion, called Tercera. Backed by a major advertising campaign, it proposes to the sale of a third pair of glasses for only €15, rising to €75 for those equipped with progressive lenses. This is on top of its standard offer of €1 for the second pair of glasses.