Salmoiraghi & Vigano, Italy's largest optical chain, earns a major...

Salmoiraghi & Vigano, Italy's largest optical chain, earns a major chunk of its revenues in all product categories from its in-house brands. Some 35-40 percent of its sales of prescription eyewear sales are generated by 5 private brands. In the sunglass sector the figure drops to 5-10 percent, as the ...

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