Salmoiraghi & Vigano, Italy's largest eyewear chain, has invested €3...

Salmoiraghi & Vigano, Italy's largest eyewear chain, has invested €3 million on a marketing campaign, mainly TV commercials, focusing on a number of brands that are major players on the Italian market. The operation is called Fashion & Tech, and concerns 10 brands: Carrera, CK, Calvin Klein, Max & Co, ...

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