San Francisco Equity Partners (SFEP), a private equity firm, has acquired Zoom Eyeworks, an American company that designs and markets eyewear products. The change of ownership provides Zoom Eyeworks with the financial and strategic resources to capitalize on the growing demand for its brands. Based in Berkeley, California, Zoom is one of the largest providers of non-prescription reading glasses in the U.S., with a product portfolio consisting of reading glasses, sunglasses and accessories. Zoom's brands, which include Zoom, Dr. Dean Edell and ICU, are sold in approximately 15,000 locations throughout the drug, food, convenience and specialty retail channels. Pacific Community Ventures and Simon Equity Partners are SFEP's partners in the transaction. SFEP focuses on expansion-stage companies in the consumer industry.