Securing its first listing in travel retail, the recently established Swiss Eyewear Group has signed a big deal with Virgin Atlantic Airlines for on-board sales of a £39 (€53-$59) women's style from INVU, its collection of “ultra-polarized” sunglasses. The company says the affordable collection is enjoying great sell-through at opticians all over the world, including a very successful launch on the U.S. market. It is now sold in more than 60 markets, with others due to follow soon.