Seiko Optical Europe has made an agreement with Euronet Marketing Servives to provide its retail partners with individualized marketing programs for its products. The brand is particularly hot at the moment. As previously reported, Seiko won a Silmo d'Or last September for its Seiko Xchanger concept of customized sports eyewear, developed and produced together with Hoet and Materialise in Belgium. Furthermore, the World Branding Forum elected Seiko last September as Brand of the Year in the watch sector.