Seventy new points of sale joined the Rev group in 2006, bringing the total number of its retail outlets up to 370. The French group plans to have 500 outlets by the end of 2007. Kiavue, Rev's company, is due to create 20 new stores in 2007, 10 of which are in the process of being launched or signed up. The group intends to focus more on customer loyalty by better serving customers' needs. With this in mind, Rev organized a seminar on March 24-27 in Fez, Morocco, attended by 75 affiliated opticians.