Silhouette is launching Faces of Litestyle, a new project for 2013 that will tell stories about people who are icons of quality and lightness, the brand's symbols, in their own way. The first people chosen for the project are Benedetta Barzini, an Italian actress who was a notable fashion model in the 1960s and is now regarded an icon of style; and Bruno Barbieri, a Michelin-starred Italian chef, and other famous people will follow during the campaign. The Austrian eyewear company recently signed Patrick Dempsey, the American film actor and producer, as the new face and international ambassador for the Silhouette brand. Versace already use him to support its menswear collection.