About 900 exhibitors from all over the world will present 1,350 brands on 80,000 square meters of space in Paris for four days, starting tomorrow. The number of French exhibitors will be down slightly to 209 from 215 a year ago. Slight increases are being scored in exhibitors' numbers from China (148), Italy (117), Germany (72) and other major countries.
As previously reported, Hoya is coming back to the show after a brief absence. Barberini will have a new stand for its own new line of eyewear. More than 150 other companies that were not at Silmo last year will have a presence this year. We can mention among them Acuitis France, Aoyama Germany, Bolon, Budri, Clearvision Optical, Inspecs, Paparazzi Eyewear, Sylvian Heach and Vonzipper, among others.
The show will feature an interactive Experience Store and a couple of trendy pop-up stores targeting the “selectionist” and the “collectionist.” As usual, one of the highlights will be the Golden Silmo Awards on the first evening of the show.
Among the novelties at the fair, the Hippopotamus restaurant in Hall 6 will be open for dinner on Saturday night and Sunday night until 10 PM to go with the show's evening schedule. The champagne bar in Hall 6 will accept orders for delivery to individual stands. New food trucks outside Halls 5 and 6 will serve crêpes, burgers and Greek delis.