In our last issue, we reported that the Optical Distributors & Manufacturers Association of Australia (ODMA) had approached the organizers of the Silmo show in Paris to stage a similar event in its country. We were wrong. The approach came from a local fair organizer, Expertise Events, which had ODMA's contract for the biannual ODMA fair until last August, and which is now partnering with Silmo Paris to stage a new Silmo Sydney show next March 9-11.
ODMA told us that it is commencing legal action to protect its intellectual property and confidential information under the contract it held with Expertise Events. It confirmed that is making plans for its 20th anniversary ODMA fair in Sydney for July 7-9, 2017, and that it will go ahead with a new annual show, the O-Show, in Melbourne on May 21-22, 2016.
Meanwhile, the new Silmo Sydney show has gained the support of Australia's National Retail Association, which will hold an “Independent Retailers Conference” during the trade show, scheduled for March 9-11. Expertise Events has also announced the participation of Optometry Australia's branch for the states of New South Wales and the Australian Capital Territory, which has agreed to co-locate its traditional Super Sunday conference with the event on the same weekend. A Silmo Mega Rox Party will be held on Saturday, March 11, beneath the Sydney Harbour Bridge.