Silvian Heach (spelled like this), an Italian fashion brand based in Naples, is launching its first eyewear collection. Arav Fashion, the company that manages the brand, will present 18 models of prescription eyewear and seven sunglass models for spring/summer 2014, with four color options for each model. The new products will be ready for distribution from October 2013. Arav has 100 concept stores that will also sell Silvian Heach sunglasses, retailing at €99 a pair. In 2012, Arav Fashion generated sales of €90 million, which are planned to grow to €170 million by 2017. Italy accounts for 70 percent of the turnover, and the brand is already present in France, Germany, the U.K. and Russia. An equity fund named Vertis recently acquired a minority stake in the company for €9 million.    

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