Six “cubes,” one dedicated to eyewear, were temporarily installed in the center of Milan on Sept. 12-24 on the occasion of the second edition of Milano XL, a project that celebrates Italian excellence. Milano XL is the result of an agreement between the Municipality of Milan, the Italian Ministry for Economic Development, and Confindustria, the main association representing manufacturing and service companies in Italy, with the collaboration and support of the Italian Trade Agency (Ice). The six cube-shaped installations, all celebrating environmental sustainability and social responsibility, served as mini-pavilions that the public could visit by following a set pathway. Five of the six cubes were dedicated to manufacturing sectors and related trade organizations and fairs. Eyewear was the theme of the fifth installation, designed as a meeting point between theater - with a “show” created and directed by a young theater director, Fabio Cherstich - and the history of eyewear. An expository wall featured a selection of contemporary models, from member brands of the Italian Association of Optical Goods Manufacturers (Anfao), characterized by the use of natural materials and a low ecological impact. The installation also featured historic eyewear items from the Museum of Eyewear of Pieve di Cadore.