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Snapchat, best known as a social media application, has opened a store selling Spectacles, its smart glasses, in London. The store was launched on Nov. 11 at Boxpark Shoreditch, in East London, in partnership with pop-up mall Boxpark. Snapchat's temporary store is an interactive space where shoppers can also try out the glasses. Spectacles allow users to capture and store videos which they can later share with friends via Snapchat. Snap, Snapchat parent company, said it has sold more than 150,00 units of Spectacles since the launch of the device, but the excitement of the initial phase seems to have worn off, and the company is now trying to unload some of its excess inventory. Snap admitted it lost $40 million on unsold units of the device.
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