Sover has reached a three-year license agreement with the Italian designer Laura Biagiotti to produce and distribute women's sunglasses and prescription frames. The new collection will be unveiled during the Silmo trade show held in Paris on Sept. 23-26. The Laura Biagiotti license was previously held by the now bankrupt Italian eyewear company Visibilia.
The range will be sold in 700 points of sale in Italy. Abroad, the brand is expected to benefit from Sover's strong presence in Russia and Eastern Europe. The company has a long experience in the Russian market, where it also distributes eyewear manufactured by third parties. In Romania, the Italian group has 15 directly managed stores under the banner Sover Optica Shops. The Romanian chain recently celebrated its 15th anniversary.
The arrival of the Laura Biagiotti brand puts into doubt the continuation of Sover's relationship with the troubled Italian brand Mariella Burani. The license agreement with Mariella Burani ends on Dec. 31 and Sover still has to decide whether to renew it. Sover is also expected to announce another license agreement, probably toward the end of August.