Sover will distribute the Umbro and Nickelodeon brands of prescription and sun eyewear licensed by Nouveau Eyewear in Italy. Umbro sponsors the English football team, and was acquired by Nike in 2007. Nickelodeon is an international TV channel that started broadcasting cartoons in the UK in 1993 and arrived in Italy in November 2004. The Nickelodeon models are inspired by the various cartoon characters, and target children from 2 to 11 years old.