Specsavers' development of its e-commerce platform is generating more main-street business and creating a synergy between the two offers, with many more customers viewing products online before visiting a store to try on the frames. The company has also introduced free scratch-resistance coatings on all its lenses and has invested in Fundus cameras, which create a digital image showing the customer what he or she will look like in the frames. Specsavers has asked its opticians to invest in buying Fundus cameras and is hoping that every store will have one by the summer. The aim is to deliver a better customer experience for free, in contrast to some of its competitors, who charge for this service.