Specsavers, which recently entered the Australian market, is now expanding into New Zealand. The chain is ready to open 60 franchised stores in New Zealand, with plans for 150 by the end of 2008. The company says the optical market in the country is worth an estimated 65 million New Zealand dollars (€31.7m-$49.5m) and should become 17 percent bigger by 2020. Graeme Edmond, who was formerly the managing director of New Zealand's largest optical chain, Optical Holdings, will lead the expansion. Specsavers has more than 1,000 stores in nine countries.