Stepper Eyewear is going to replace Menrad as the exclusive global licensee for Zeiss branded eyewear and related accesssories, starting on Jan. 1. Its first collection will be presented at the Opti fair in Munich next month.

Named after its German founder, Hans Stepper, the company has been the property of Ars Optical, based in Hong Kong, since 2000. Focusing on fit and comfort, it has developed a segmented offering through its various brands. It uses a self-developed molding system and makes its glasses at state-of-the-art facilities in China.

One of its assets is an international distribution network covering 50 countries, with a direct presence in most of the major markets except in Italy, Spain and Japan. It set up a subsidiary in the U.K. as far back as the 1980s.

Its sales have been growing lately by around 10 percent a year, reaching a level of about $20 million.