Steve Fleming has become the new chief executive of Birmingham Optical, a big British lens laboratory that is also the U.K. importer for Nidek and Oculus. Fleming joined the company in March, after 12 years as business development director and retail operations director of Vision Express, and after seven years as CEO of Amplifon, the big supplier of hearing aids. His appointment follows the retirement of Chris Tyler after more than 25 years with the company. Fleming is also joining Birmingham Optical's board of directors, chaired by Gary Vicary, along with Neil Townsend, managing director, and Amanda Danson, sales director. Vicary and Townsend are the original shareholders of the company.