Sunglass Hut has opened a 6,000-square-foot, two-story flagship store on Fifth Avenue in New York. While 1,200 square feet are for retail space, the flagship also includes room for a new SocialSun fitting stations and laboratories for the introduction of new technologies. A flagship has also been opened in London. In addition, the chain has appointed the American actress Rachel Bilson to be its style director, keeping the company up on trends in eyewear. Sunglass Hut is owned by Luxottica.