Swiss Eyewear Group is launching a new proprietary polarizing display for its Invu ultra polarized collection using LCD TV technology. As opposed to the static, black and white graphics that most suppliers use to demonstrate polarization, consumers can watch a movie through Invu ultra polarized sunglasses, which is supposed to enable them to experience the color enhancement and benefits of Invu sunglasses. The new display is already in place in select retail locations.

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