Italy's exports of eyewear to the BRICs – Brazil, Russia, India and China – jumped by 21.1 percent in the first eight months of 2017, with increases of 18.1 percent for prescription frames and 22.4 percent for sunglasses.
The good performance in these generally fast-growing markets helped the Italian eyewear industry to book an overall increase of 4 percent in the value of its exports during the eight-month period. Prescription frames were up by 5.8 percent and sunglasses by 3 percent.
The U.S. market, which remained the biggest single market for Italian eyewear, contributed to the positive trend with an increase of 8.1 percent. The rest of Europe, which continues to absorb more than half of the total export flow, grew at a softer rate of 2.7 percent, lifted by a 4 percent increase in sunglasses.
The data were disclosed at the first annual meeting of the Italian eyewear industry association, Anfao, to have been conducted under the chairmanship of Giovanni Vitaloni. It was held in the famous eyewear museum at Pieve di Cadore, which is showcasing some 3,000 unique pieces in the heart of Italy's major eyewear industry cluster.
Under Vitaloni, the association is working on a new program for 2018 based on its commitment to the territory, the members' engagement and innovation.