The Italian employers' association, Confindustria, will hold an anti-counterfeit day on July 7 with the support of the Italian government by organizing events in four Italian cities. The core of the protest will be held in Rome, which will be attended by government ministers. But the most spectacular show will be in Venice at 10 a.m., when the eyewear manufacturers' association Anfao and local authorities will organise the destruction, with a bulldozer, of more than 5,000 pairs of fake spectacles, imitations of Murano glasswork and shoes. The Veneto region, of which Venice is the administrative capital, has industrial clusters specializing in the manufacturing of eyewear and footwear, while the island of Murano has a tradition in glass artifacts dating back to the Middle Age. Other events will be held in Turin, Milan and the Tuscan town of Arezzo. The idea of organizing an anti-counterfeit day was put forward by the Italian eyewear industry through the sector association Commissione Difesa Vista to raise awareness about the problem. In 2008, the overall sale of counterfeit goods totaled €7 billion in Italy, according to a study carried out by the research institute Censis. According to Anfao, the Italian eyewear industry misses out on more than 15 percent in potential sales due to counterfeiting. In two years, about 2 million pairs of counterfeited glasses were seized in Italy by the police, it added.