Eyesway is a new Italian portal is promoted by EFOP, owner of the MIDO trade fair, and ANFAO, the Italian eyewear industry association. will soon be up and running. Its services will include a weather forecast that gives out the UV irradiation index for the main European capitals, in order to help opticians and consumers choose the best lenses for sunglasses.

It's just one of a whole range of useful services that will also include a news service, a Job Market for classified ads, a free advisory service for registered members on legal issues relating to the eyewear industry, legal representation in the USA, fashion trends and financial markets. Vision Council of America, which already has its own efficient portal, is already a participant in the Italian portal. The eyewear industry associations of some other countries are also interested in getting involved, for instance to use news and data supplied by Eyesway for publication in their own languages.

The project was developed and launched on a modest budget put up by ANFAO, with the technical assistance of Università Bocconi in Milan. Further developments will be funded through paid advertising.