The latest ?Check Yearly. See Clearly? advertising campaign, launched by Vision Council of America's (VCA) about four months ago, has had a 13-to-1 return on investment, the association says, claiming that it has already reached 66 million Americans through television, radio and print media.
Already an Eyewear Intelligence subscriber? Sign in here.
Buying a membership today will give you:
To continue reading this article register now.