Vidivici, founded in Bologna by the Danzi family in 1996, has been granted the production and distribution license for Mila Schön women's eyewear for the worldwide market, Japan excluded. The new collections will be on sale as from 2004. The sunglass lines will be showcased at SILMO in Paris in October and frames for prescription eyewear at MIDO in 2004.
This young Italian company has been growing steadily, totaling sales of €7.5 million in 2002 ? a staggering 70 percent increase over 2001 according to company sources. Orders were up by 15 percent at the recent MIDO show compared with the previous session. Vidivici has a lively portfolio of own brands, and recently won the license for the Armata di Mare brand. On the sales side, it has a directly owned subsidiary in Spain, a partner company in Germany and exclusive distributors in Scandinavia, Russia and Turkey. Its various brands are on sale in some 2,800 outlets in Italy priced from €70 to €200, but 65 percent of turnover is generated in other European countries, Japan, Korea and the Arab countries.