The next Silmo will be held on Sept. 23-26 in Paris with over 100 new exhibitors and 92 percent booked-up exhibition space. The Silmo Academy program of conferences during the trade show will focus on visual efficiency through a series of lectures and workshops on the first three days of the fair, from 10 am to 1 pm. An “Experience Store” will be incorporated in the show for the first time this year, with a focus on digital in-store experiences.