The Opti'10 trade show in Munich next Jan. 15-17 will host new services and new exhibitors in an effort to cater to an international audience. For the first time, simultaneous translation into English will be provided at the lectures held during the fair on such topics as contact lenses, marketing, sports optics, shop-fitting, training and low-vision. About 10 percent of the 420 exhibitors will be new. Among the 37 lens manufacturers showing at the fair, at least Carl Zeiss Vision, Essilor and Hoya will introduce new products. Eight young designers and labels have won a competition to obtain low-cost stand packages at the show. They include France's Linskin with its eco-friendly spectacles, Rolf Brillen of Austria with its wooden frames, and Monoqool of Denmark with its fusion of Danish design and Japanese technology.