The organizers of the Opti 2020 show in Munich invite eyewear and lifestyle bloggers from across Europe to Munich to report on the most exciting new products and news. They will be reporting live and around the clock from the halls of the trade show. A blogger spectacle award ceremony for the companies showing in the “Opti Boxes” will take place for the fourth time on Jan. 11. More than 20 influencers from Germany, France, the U.K., Italy, Latvia, Lithuania, the Netherlands, Austria, Poland and Spain will be coming together at the Munich show. With more than 320,000 followers and reaching more than one million readers, they have become a key multiplier for the fair.