The two-month Better Vision for the Elderly campaign kicked off in the U.K. on Jan. 4, intended to combat figures that show that almost 1 million seniors suffer from loss of sight that could be improved by seeing an optician. PHN manages, the public education site that is helping with the campaign. People can follow the Better Vision campaign through Facebook and Twitter, and the organizers are asking practitioners and others in the industry to get word out about it.