The Vision Council has committed to contribute $3 million to the Think About Your Eyes campaign in 2017, as compared to a contribution of $500,000 by the trade association in 2016. The increase was driven by the success of the campaign, which in 2015 alone resulted in nearly one million eye exams in the U.S., and brought an additional $320 million in revenues to the vision industry. The Think About Your Eyes campaign is aimed to encourage consumers to learn more about their eyes and schedule an eye exam by visiting the site The website features a comprehensive practice locator tool which allows visitors to spot a local Think About Your Eyes eye care provider among the nearly 17,500 participating providers.