The young Austrian brand Gloryfy, which exhibited for the second time at Silmo, will be launching its first collection of prescription frames in Austria at the beginning of 2013, before introducing it to other markets. The brand, which is known for its unbreakable sunglasses and ski goggles, sells its products in Austria, Germany, Switzerland, France, Italy, England and Canada. The lenses for sunglasses, which are also sold in different colors individually, are developed by the Italian company NXT and manufactured at Gloryfy's own production site in Austria. The same accounts for the corrective lenses. In order to increase its production capacity, Gloryfy will open a second production site near Innsbruck in December 2012. A new distributor for Gloryfy in Dubai was found at the Paris show.

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