Thélios has established a U.S. subsidiary, Thélios USA, opening a new office in East Rutherford, New Jersey. In an interview with Vision Monday, Thélios' chief executive, Giovanni Zoppas, said that the unit will be separate from Marcolin USA, which supported the launch of the company in North America. Marcolin has a 49 percent stake in Thélios, the remainder being owned by LVMH. An existing office on Madison Avenue in New York City will serve as the sales and marketing hub, according to Vision Monday.