This month, Luxottica is renting Villa Reale in Monza, north of Milan, for its Luxottica Days, during which the company will display its 2019 collections to buyers. During the period, Villa Reale will be off limits for tourists, including its royal apartments, causing some controversy. But the mayor of Monza, Dario Allevi, told the daily Corriere della Sera, that he was “very happy” about the event, which will bring 500 visitors a day to Monza and benefit the local economy. Allevi said that closing down the premises for a month was a condition imposed by Luxottica to protect itself from industry spying. Villa Reale was built between 1777 and 1780 under Austrian rule for Archduke Ferdinand. It then became a summer home for the Italian monarchy before being abandoned after the murder of King Umberto 1 in 1900.

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