T.J. McMeniman, who served most recently as global marketing director at Bauer Hockey, has been appointed vice president of marketing at Costa, the American brand of sports sunglasses recently acquired by Essilor International. He will have global responsibilities, reporting to Holly Rush, chief executive of Costa. Before joining Bauer in 2010, McMeniman served as an officer in the U.S. Army and worked for Kraft Foods and Ken's Foods.