MIDO adds “Eyewearland Milano” tagline to event branding
MIDO will run under a new tagline for its 2027 edition, “Eyewearland Milano,” at Fiera Milano Rho from February 6 to 8, 2027. The rebranding follows the earlier “Welcome to Eyewearland” campaign and marks what organizers call “a major image evolution after many years,” part of an effort to position ...
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