The Milan-based eyewear trade show Mido has been postponed to June 5-7, 2021, from its initial dates of Feb. 6-8, as the number of Covid-19 cases picks up in many regions of the world with the return of cold weather to the northern hemisphere.
Mido said that the decision is “a sensible choice, driven by the aim to ensure exhibitors and visitors an exhibition offering peak international traffic potential and profitable business transactions.”
It added that “the hope is that the arrival of summer will make for safer travel between countries, confirming Mido as a pivotal force behind the industry’s business activities.”
From now until June, Mido pledges ”to continue to explore and develop opportunities to add value,” thus contributing to the relaunch of the eyewear sector. It added that ”challenging months lie ahead.” Despite the pandemic, however, Mido’s 50th anniversary will be celebrated in an ”atmosphere of regained peace of mind.”
This year, which coincided with the trade show’s 50th anniversary, Mido was cancelled. The show was initially scheduled from Feb. 29 to March 2 and then moved to July 5-7, because of the outbreak of the pandemic in Italy, before being finally dropped. Back when the postponement was announced, some industry sources indicated that July was too late in the year to present and place summer collections.