The Covid-19 and its new variants, as well as the uncertain completion dates of the current vaccination campaigns, are keeping trade show organizers under pressure to find solutions for their 2021 editions. While plans seem unchanged for the Milan-based Mido show which just started its visitors’ registration campaign for the event now programmed for early June, both Vision Expo in the U.S. and 100% Optical in the U.K. recently announced new schedules for their upcoming events.
Vision Expo East, which was originally scheduled to take place from May 25 to 28 in its usual location in New York will be postponed to June 2 to 5, and transferred to Florida. According to the organizers of the show, The Vision Council and Reed Exhibitions, the decision was taken because of the current restrictions on large events in New York. They said that they selected the Orange County Convention Center in Orlando as their host site for this year on its track record of events during the pandemic – with more than 50 in-person gatherings between March and December 2020, as well as for its guarantees in terms of health and safety procedures.
The new dates of Vision Expo result in a one-day overlap with the Mido show, set to take place from June 5 to 7, which may cause problems for some American and European eyewear companies with no direct representation on the other side of the Atlantic, should the travel restrictions be lifted by then.
In the U.K., Media 10, the organizers of the 100% Optical show, announced the cancellation of their 2021 edition because of the unpredictable sanitary situation and related restrictions until this spring. The show had already been postponed from January to May. The next edition, which will be the first one for a united U.K. industry since the cancellation of Optrafair, is now scheduled to take place from Jan. 29 to 31, 2022 in London. However, 100% Optical said that it will hold a one-day digital event for industry players and eye care professionals to meet, with more details to be announced soon.