The Vision Council and Reed Exhibitions, joint organizers of the Vision Expo eyewear trade shows, seem upbeat about the next edition of Vision Expo East, which should be the first major industry event to take place since the outbreak of the Covid-19 pandemic. Initially planned to take place from May 25 to 19 in New York, its usual location, the show had been transferred to Orlando, Florida, and rescheduled to June 2 to 5.
According to the organizers, more than 200 exhibitors have already confirmed their participation in Vision Expo East 2021. The floor plan of the trade show is organized around 5 themed spaces corresponding to different segments in the market. The Focus area will gather lens, contact lens and equipment companies with the confirmed presence of Alcon, Allergan, Bausch + Lomb, Novartis, Topcon and Zeiss. Major frames brands will be regrouped in The Park space where EssilorLuxottica, Charmant, Eyewear Designs, Tura and Liberty Sport, among others, will showcase their collections.
The main independent designer segment is split in two different areas called The Union and The River. Already confirmed exhibitors in these three spaces include Modo Eyewear, Etnia Barcelona, Studio Optyx, ic! berlin, Spectacle Eyeworks, TD Tom Davies, Sospiri by Ottica Venetta and Wood Optic. The Springs, a third area in this segment will focus on start-ups and is described as a discovery zone and an incubator for emerging talent. Confirmed brands include Ferilli Eyewear, TYCHER + ISET Eyewear, Bonavista Optics and SplitMilk Eyewear.
On the visitors’ side, Vision Expo East organizers have confirmed the participation of several buying groups that have committed to send key buyers to the show. They include Vision Trends, PERC, Opti-Port, PECAA, Vision Source, CECOP and Villavecchia. As a possible consequence of the new location, the organizers also said that about 60 percent of preregistered visitors had not attended the last edition of Vision Expo East in 2019, representing more than 800 new retail stores, laboratories and practices.
The U.S. show will also introduce two new areas in its 2021 edition: the SHOPVISION Lounge, where visitors and exhibitors will be able to discover the new eponymous sourcing platform developed by Vision Expo, and The Seen, a collaborative learning space.