On the eve of its 51th edition, the Silmo organizers confirmed an increase in the number of exhibitors to 987, up from 958 last year, coming from 39 countries. That includes 130 companies that did not exhibit in 2017, among which are De Rigo Vision, the Italian eyewear group, and Menicon, the Japanese contact lens company as previously reported (Eyewear Intelligence Vol. 19 n°10+11).

The four days of the 2018 edition will feature the usual staples of the show such as the Silmo Academy, the training and information scientific program, and the Low Vision Forum among others. The organizers of Silmo and Mido will reveal the results of the 8th edition of the Optical Monitor, their joint research on consumer buying habits and the state of the main European optical markets. The conference will take place at the Silmo Next stand (Hall 6, J116) on Saturday Sept. 29 at 11 am.

The usual presentation of the French eyewear know-how and craftsmanship will be enhanced this year with a special exhibition by the Musée de la Lunette of Morez (the eyewear museum) and the Musée du Peigne et de la Plasturgie d'Oyonnax (comb and plastics industry museum), presenting the industrial history of the region and a selection of iconic and historical glasses. The exhibition will be inaugurated by the two local industry associations, the Lunetiers d'Oyonnax and the Lunetiers du Jura, on Friday Sept. 28 at 6pm in Hall 6 (B115).

However, the main novelty at the show this year is Silmo Next, a trending program showcasing a selection of innovative products and processes in eyewear that will shape the optical industry in the future. The program, which will take place in Hall 6 (J116), includes a Futurology space organized around four major themes – sport, well-being, entertainment and 3D printing. Conferences by companies participating in Silmo Next, Carlin Creative Trend Bureau, Garmin, Atol and McLaren among others, will be held on the first three days of the show, focusing on fashion, health and innovation, services and retail. The detailed program can be found on Silmo's website.

After a spectacular party at the Grand Palais to celebrate its 50th birthday last year, the Silmo show will present its Silmo d'Or ceremony on Saturday Sept. 29 in the evening at the Musée des Arts Forains (Museum of Performing Arts), a lively museum showing a collection of objects from the performing arts of the 19th and 20th century. This is where it held its annual event fourteen years ago. The Silmo d'Or rewards eyewear and optical companies for their creativity, design or innovation in lenses, equipment, ophthalmic frames and sunglasses. The organizers of the show decided not to include the low vision and sport glasses categories this year as not enough companies offered innovative products in this category this time. You will find below a chart presenting all the nominees to the Silmo d'Or awards.

Silmo d'Or 2018 Nominees

Company/brand

Product

Vision

BBGR

BLUV Xpert

Divel Italia

IR BLOCK

Essilor

Crizal Sapphire+

Nikon

SeeCoat Bright UV

Zeiss

UV Protect

Material / Equipment

Access France Sécurité & RFID

ID Robot 2.0.

Essilor

Vision R-800

Nidek

Téléréfraction

Children

Cogan

Zoobug Panda

Jean-François Rey

Boréal 3020

Minima

BB Hybrid 1

Opal

Tartine & Chocolat TC AA327

Urband

Eyelet Active

Trend Optic Frames

Marchon

Longchamp LO2109

Marchon

Marni ME2623

ADCL

Mauboussin MAU1808

Roussilhe

Bonnie "Lumineuse"

Marchon

Salvatore Ferragamo SF 2174

Design Optic Frames

Blake Kuwahara

Johnson

Henau

Koga

Morà Busoli

Venti

Pierre Eyewear

New York

Brando

Yohji Yamamoto YY3021

Trend Sunglasses

Opal

Eleven Paris EP AS052

Marchon

Longchamp LO623S

Mondottica

Maje MJ7007

Marchon

Salvatore Ferragamo SF 184S

Von Arkel

Calibre 4

Design Sunglasses

Factory 900 & Elza Winkler

EL-002

Impressio

609 Vortex

Nina Mûr

Nathalie Bacterio

Piero Massaro

PM 362

Vava Eyewear

WL 0011

Frame Technological Innovation

Obe

Rivet & Brand

Götti

Perspective PS06

L'Amy

McLaren Ultimate Vision

Netoptic

Malt

Special'Eyes

Dark Hole