Transitions is launching a series of TV spots on Eurosport around one of its icons, Tyler Farrar, who belongs to the Garmin-Transitions team. Its association with cycling was prominently illustrated by the organization of a continuous indoor cycling event at Transitions' busy booth at the Mido show in Milan.Also at the show, Transitions introduced a new merchandising idea, a wall unit that can be integrated into store displays, designed to show customers all lens options and to support eye care professionals in explanations to customers.