Transitions Optical has kicked off a new $20 million ad...

Transitions Optical has kicked off a new $20 million ad campaign, “Life Well Lit,” set to run in the U.S. through November. Timed to coincide with the announcement of its new Vantage lenses (see news brief in the product section), the ads will tout Transitions products in print, on television ...

To continue reading this article subscribe now


Become a member today for full access from just €6,70 a week!

Buying a membership today will give you:

  • Our executive edition of Eyewear Intelligence (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
  • Case studies and best practices on business challenges
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
  • Unlimited access to - all insight, analysis and statistics available online
  • Access to over 11,500 articles and analyses in the archive
  • Personal library to save articles and track your key content
  • Powerful search and intuitive navigation
  • Breaking news

Already an Eyewear Intelligence subscriber? Sign in here.