Transitions Optical has promoted Jose Alves to general manager, Americas, with immediate effect. He succeeds Bertrand Roy, who will focus on his role as chief executive of Transitions Optical. Alves has been Transitions' general manager, Latin America since 2004. In his new role, his responsibilities will now include the North American region as well and global channel management, which covers retailers, laboratories, buying groups and managed vision care. He will relocate from São Paulo, Brazil, to Pinellas Park, Florida. Alves joined Transitions Optical in 1991 as production operator. In 1993, he was named the first account representative for Latin America, quickly advancing in 1995 to account manager and then to regional manager in 1999, until his appointment to his most recent role as general manager, Latin America, in 2004.