Transitions Optical is running an ad campaign in Australia and New Zealand that takes a different approach from most vision-product campaigns. Large billboards and posters feature people wearing glasses but with horrible squints on their faces, with the slogan ?Live a life less squinty? across the top. John McLaren, the ...
Already an Eyewear Intelligence subscriber? Sign in here.
Buying a membership today will give you:
Or sign-up for a trial month for just 9,90€. To continue reading this article register now.