Trevi-Coliseum, an eyewear manufacturer in the Cadore district of Italy, will make eyewear for Ottici Associati, an Italian buying group of retailers, to be sold under its private label, Ottica Italiana 2.0, which has been completely revamped. Ottici Associati, which federates more than 400 shops, has also another house brand of sunglasses and frames called Lively. Trevi-Coliseum sells its own brands - Clark, Cotton Club and Coliseum - through exclusive agents in Italy, France, Spain, Austria and distributors in other countries.