Tura has signed a multi-year agreement with Gwen Stefani to launch a new line of sunglasses and optical eyewear for the singer's L.A.M.B. and GX brands. Both collections will debut at the beginning of 2016. The L.A.M.B. collection will feature luxury materials combined with street, rock and roll and retro influences. The GX by Gwen Stefani collection will be the representation of an urban street story and will feature bold color as well as print references to military and tribal themes. The L.A.M.B. brand was launched in 2013 and already includes apparel, shoes and bags, while eyewear and watches will be launched in stores in January next year. The brand's name is the acronym for Love Angel Music Baby, the title of Stefani's debut album as a solo singer. GX by Gwen Stefani is a new line of accessories at affordable prices that embody Stefani's style, a blend of sophistication and rock-and-roll edge. Stefani, aged 45, was the co-founder and leading vocalist of the rock band No Doubt. She later won several music awards as a solo artist, including a Grammy, a World Music Award, an American Music Award and one Brit Award. Besides being a globally-known singer, the California-born artist is also a songwriter, fashion designer, and actress, and has grown as a fashion icon and tastemaker.

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