The new president of the Italian optical industry association (Anfao) and the Mido trade show, Giovanni Vitaloni, has a company headquartered in Turin, called Nico, that spearheaded the recent development of designer eyewear brands in his country.

His company is more commonly known as Vanni, which along with Derapage is one of the two brands it produces in Italy. Its main clients are mostly independent opticians that are reluctant to work with the suppliers of the major chains, which can be formidable competitors in terms of price and the range of products.

Vanni is now planning to open a subsidiary for the big German market, using five agents to cover the territory. It already has a 15-year-old French subsidiary with eight agents, in addition to the seven agents that cover the Italian market for the company.

The European market represents 70 percent of the business, and it is doing well. North America is Vanni's second-largest market, generating around a third of total revenues.

In the first six months of 2017, the company's revenues increased by 10 percent, and the target for the year is €7 million.

The company has opened an eyewear boutique, called Vanni Maison, in a hotel in Turin, NH Carlina, that is hosting the delegates to the G7 ministerial meetings being held in its hometown.