Vincenzo Giannelli is going to be the new chief financial officer of Safilo from Sept. 1, reporting to its chief executive, Roberto Vedovotto. Nobody had this formal role within the company before. The functions related to this title were covered for many years by a former general manager of Safilo, Giannino Lorenzon, who retired a few years ago. After that, finance and controlling were run by different executives, but Giannelli will be in charge of both areas. Giannelli has most recently been CFO of Fiat Auto, where he has developed experience in other areas including financial planning, risk management and corporate governance. Before entering Fiat in 2001, he filled important roles at Italtel.