Visibilia has signed an exclusive agreement with the U.S. company Legacie, a subsidiary of B. Robinson Optical, to distribute its Kata and Judith Leiber eyewear in Europe, taking over from the company's former European subsidiary in Varese, which did the job until the end of 2007.
The Italian group presented the two American brands of high-end glasses at the MIDO show in Milan, where it also launched Visibilia Luxury, a new division that, as the name suggests, will specialize in the distribution of high-quality luxury products. The Italian group will select what it considers to be the best 500 optical centers in Europe to ensure a relatively selective distribution for the Kata and Judith Leiber brands.
The launch of the new division should give a further impulse to group's turnover, which is expected to reach €40 million for the financial year ending next June 30, up from €32.5 million in the previous one. Sales reached €37 million for the 2007 calendar year.
The Italian group's president, Dan Levi, expects to double sales of Kata and Judith Leiber eyewear on the European market in the space of three years. Kata's European subsidiary closed at the end of 2007 when its manager, Mauro Schena, took over the management of the new office of REM Europe in Barcelona.
In January 2008 Kata's former headquarters in Varese became the European subsidiary of Modo, run by Giovanni Lo Faro. Modo was established in New York in 1990 by an Italian, Alessandro Lanaro. The plan was for Modo to test the European market, using Kata as distributor. In the end the U.S.-based company opted to take over the Varese structure, through which it will distribute its private labels, Modo, M+ and Saki, and the Derek Lam, Fabien Baron and Tretorn brands.